For all our friends at MEET ITALY, here is a copy of my presentation which was made for the Brainstormers event on Branding and Brand Management. Together with my slides I have also made available some interesting resources regarding online media use around the world, courtesy of Hootsuite.

I hope that you will find this presentation useful. As a simple overview its mission is to explain how to undertake a brand identity study for your company or perhaps to give you some tools that can benefit you in your professional role.

Please feel free to contact Guido Laudisa if you have any questions, projects, or daring missions of any kind.


For a .PDF version of the presentation please click here:

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For the complete Hootsuite presentation on Digital media 2019 please click here:

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