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Professional Experience

Ethos Factory – Los Angeles, California / Rome, Italy
Branding and Marketing Consultants
04/05 ­— Present  |  Owner/Principal

  • Responsible for the creation, implementation, and development of the Ethos Factory brand concept and positioning.
  • Develop and implement a business model and functional approach to create a Web-based network for creative services.
  • Establish alliances with Europe-based consulting companies to collaborate on international marketing and branding programs.
  • In charge of branding and communications projects for clients in several market segments.
  • Directed and produced several brand concept video sizzle pieces for company and product launches.
  • Designed and produced award winning publication for DMJM+HARRIS house-organ magazine “Legacy”:
    + 20,000 copies distributed semesterly

AECOM – Los Angeles, California
Engineering and Infrastructure Firm
07/97 — 04/05  |  Art Director/Project Manager

  • Created and implemented new corporate communications standards for presentation, proposal, and display materials.
  • Designed advertising pages, brochures, presentations and reports employed in both national and international marketing efforts.
  • Produced several video presentations for inter-company use.
  • Created new presentation standards and introduced a large-format polyester display system derived from outdoor graphics applications.
  • Developed several corporate identity systems for joint venture projects.
  • Designed and directed the production of the AECOM Annual Reports for FY 2000, 2001, 2002, and 2003:
    + 21,000 copies distributed annually
    + 2001 and 2002 annuals have won industry awards for design and execution
  • Collaborated in the creation of both AECOM’s Internet/Intranet sites to develop a flexible and cost-efficient global communication tool.
  • Streamlined the production process for print materials, developed an online stationery ordering system serving all of AECOM’s 100+ worldwide offices.

FLASH Studio – Rome, Italy
Commercial digital photography and photo post-production
10/94 — 11/96  |  Partner, Creative Director/Marketing Manager

  • Owned and operated one of the first 3 digital photography studios in Italy, introducing this new cost effective and time saving technology to the marketplace and industry.
  • Responsible for the restructuring of a traditional photography studio into a cutting edge digital photography studio.
  • Drafted and implemented a marketing/business plan for the commercialization of digital photography applied to still-life commercial photography.
- Interviewed key clients to fine-tune this new technology and to further understand which related services could represent a growth opportunity.
  • Identified and implemented marketing strategy and guidelines to promote this new technology to current clients and to solicit new accounts.

GB Enigma Gianni Bulgari SA – Neuchàtel, Switzerland
High-end watch and jewelry brand
3/93 — 9/94  |  Marketing/Advertising Director

  • Conducted a comprehensive brand review to evaluate strengths and weaknesses of all product lines.
    + Identified key opportunities and potential growth factors to meet targeted objectives.
    + Drafted the brand identity guidelines to be implemented internationally.
  • Collaborated with both domestic and international sales managers to create and implement tailored promotional programs for key retailers.
  • Established an in-house advertising department to generate advertising campaigns, catalogues, packaging, and p.o.s. material.
  • Developed and executed media strategies for the European markets and coordinated traffic of print-ready materials for all other markets.
  • Created and implemented a co-op advertising manual and plan for both domestic and international markets.

FILA Sport Spa – Biella Italy / New York City, USA
Athletic sportswear
3/92 — 3/93 | International Advertising Consultant

  • Acted as U.S. liaison between the Italian parent company and its American subsidiary during the corporate restructuring of Fila USA Inc.
  • Responsible for the repositioning of the FILA brand and execution of new Advertising campaigns both in the US and in Italy.
    + Conducted qualitative and quantitative market research on the current brand perception in the top ten U.S. markets.
    + Researched and selected an international advertising agency (Foote Cone and Belding) to serve U.S. and Italian markets.
    + Responsible for a $12.5 million consumer and trade advertising budget.
    + Directed the development of advertising strategy “Fila: Change the Game” to reposition the brand worldwide.
    + Executive produced a 15-minute sizzle reel of Fila’s activities and brand positioning worldwide to be presented to investors during the IPO road show.
    + Directed promotions and co-op advertising campaigns with athletic footwear national retail chains such as Footlocker, Lady Footlocker, and Footaction.

Academic

  • Woodbury University – Los Angeles, California
    9/83 — 7/87 | B.S. Graphic Design with Business Administration Minor
    Summa Cum Laude, Departmental Award of Excellence, National Dean’s List
  • IFOA University of Bari – Bari, Italy
    7/94 — 11/96 | Assistant Professor, lecturer and project coordinator for the Communications and Marketing departments

Awards

  • RealComm – 2000 Digital Media Award “Digies”
    Award for the best use of Internet in Architecture and Design
  • Printing Industries of America – 2001 Premier Print AwardsCertificate of Merit for the 2000 AECOM Annual Report
  • CWA – 2003 Marketing Communications Awards
    Honorable mention for the 2002 AECOM Annual Report
  • CWA – 2005, 2006, 2007 Marketing Communications Awards Awards magazine category, for DMJM Harris Legacy magazine

Client List – partial

  • ANEW – Asset Network for Education Worldwide  |  Brand identity, events graphics and presentations
  • Back to Balance – Chiropractic Services  |  Brand identity and Website
  • Bioimmunizer – Dietary Supplements  |  Brand identity study, stationery and presentation materials
  • Bright Dental – Orthodontic practice  |  Marketing strategy, branding and advertising
  • Canvas Café San Francisco – Coffee Shop/Art Gallery Concept  |  Brand identity, in-store graphics
  • Com.It.Es – Governmental Outreach Organization for Italians Abroad  |  Brand identity and Website
  • Harman Kardon – Consumer Electronics  |  Advertising pages for Asian market, trade show materials
  • Hilton Group – Hospitality  |  Display advertising campaigns
  • Isolite Systems – Orthodontics | Trade advertising campaign, trade show booth and promotional material
  • iProspect – Digital Marketing Agency |  Brand identity, presentations, marketing materials
  • Livzey Photography – Commercial Photography | Brand identity, promotional materials, Website
  • Los Angeles City College District – Community Colleges |  Brand identity, showroom graphics, special events materials, recycling initiative creative
  • Los Angeles Business Travel Association – Trade Association | Monthly newsletter, special events materials
  • M3 Office – Office Furniture Retailer | Advertising campaign, promotional material, in-store graphics
  • Maserati USA– Automotive | Print advertising campaign production and placement, special events material
  • MEET ITALY Network – Professional Development and Networking Group | Brand identity, events graphics and presentations
  • Metro Goldwyn Mayer Consumer Products – Entertainment | Merchandising concepts and designs, photo retouching and post-production services
  • Pilgrim School – Education | Brand identity, corporate communications, annual reports
  • Pragmatic Fund Management – Healthcare Innovation Investment Fund | Brand identity and presentations
  • Rebus Health Systems – Healthcare Technology Systems | Brand identity and presentations
  • Terravino Partners – Wine Importers | Brand identity and Website
  • Thalassa Capital – Investment Advisors | Brand identity and Website
  • US Renewables Group – Renewable Energy Investment Group | Brand identity, stationery, presentations