As a designer, I think that good design is accomplished by finding answers to all the questions raised by the project. Conversely, great design is achieved when we are making sure that we are asking all the right questions about a project. This litmus test can be easily applied to evaluate any instance where functional design is implemented.
A native of Rome, Italy, Guido has embraced a multicultural orientation in his design and creative work that has taken him throughout Europe and the United States.
Having worked in advertising agencies and in corporate settings, now acting as creative director at Ethos Factory, a boutique branding firm he founded in 2005. During this time he has been responsible for cutting-edge graphic design, branding, art direction, corporate communications, marketing, strategic planning and creative management for such clients as AECOM, ANEW, Enigma Watches, Harman/Kardon Electronics, FILA Sport, Thalassa Capital, US Renewables Group, among others.
In his career has served as an art director, project manager, marketing and advertising director, acquiring a comprehensive understanding of all phases of the branding process and the importance technology plays in this endeavor. Taking advantage of this experience Guido is currently based in Los Angeles but collaborates on creative projects in several countries around the world.