This is campaign was created several years ago, but the product is still so slick that I am happy to have it in my portfolio. The concept aimed at leveraging the attention the SoundSticks gained with the Apple community, hence the simple white layout and the super-clean photo art direction. The ads have also been used in Japan, typesetting in this case became for me an exercise in abstraction.
Project Management, Creative Direction, Art Direction, Print Production
Advertising: Product-launch print advertising.
Special events: Invites; large-format displays.