The project came to be by way of a Milan agency that was looking for proposals for the rebranding of an Italian radio station popular for their pop music appeal.
Conceptually I wanted to highlight the eclectic appeal of the station, so the logo tagline for the presentation was as follows: Radio KissKiss, tutti i colori della musica. Which in Italian means: Radio KissKiss, all the colors of music. Which to me created a strong visual connection between sight and sound, given that a radio is not a visual medium.
The idea was to invert the second “Kiss” making it a mirror reading, opening the possibility of making the brand legible from different viewing angles. In doing so I was thinking of how the logo would work on stickers, an item very popular when merchandising for teenagers at sponsored events.
To present the concept I worked with the team to put together a small music video, we were dealing with music after all. The clip is made using stock footage we had, adding several elements in After Effects to complete the piece.
Creative Direction, Art Direction, Executive Production
Corporate Identity: Logo study