When the company approached us with this project the brand was only in the imagination of its founders.

Our objective was to articulate the powerful story that was behind this eclectic and innovative brand.

After seeing their first eyewear collection and after having several conversations with the founders we were able to develop a creative concept and visuals that captured the brand’s essence.

Urband Eyewear sizzlepiece

 

In-store window display

 

 

The Canvas story

January 27, 2020